Mastering the Martial Arts Business
Mastering the Martial Arts Business
(PRWEB) August 15, 2004
Mastering the Martial Arts Business:
How Do You Get 100 New Martial Arts Martial Arts Students for your Martial Arts Business Per Month?
By Stephen Oliver, MBA
For more information about Growing your Martial Arts Business:
http://www.ExtraordinaryMarketing.com
For many years my bench-mark for my Martial Arts Business (for 4 Martial Arts Business) was that I needed a base level of 100 enrollments per month to keep my gross where it needed to be and to keep my Martial Arts Business growing.
Often I would get asked what do you do to get 100 enrollments per month for you my Martial Arts Business consistently? Often this was a difficult question to answer because is was always a mix of methods and of media.
For more information about Growing your Martial Arts Business:
http://www.ExtraordinaryMarketing.com
The Parthenon approach is compared to the great structure in Greece. Image the roof is all of your new Martial Arts Students for your Martial Arts Business each month. Each support pillar is a different way to generate intro traffic: newspaper, TV, radio, direct mail, sign, referrals, after-school programs, flyers in the schools, parent appreciation days, buddy days, gift certificates auctioned at schools or on the radio, birthday parties, mall shows, faxes, telemarketing, internet, etc., etc. The ideal is to have multiple channels for developing new enrollments and to keep them active and viable at all times.
Even though I know better  I have fallen prey to the Âdiving board approach at least twice (keep in mind when something is working REAL WELL) it is easy to fall prey to the principle.
First. In the early 90Âs I was driving on average 200 to 250 info calls per month to my schools using a mix of our major daily newspaper (ROP  run of the paper + TV guide ads) and broadcast Television (Ophra, Ninja Turtles, Power Ranges, TV News, etc.) These major media buys  although costing $ 150,000 to $ 200,000 per year were driving plenty of Martial Arts Students to my Martial Arts Business and were relatively hands-off an non-labor intensive. Things were cranking along nicely when for some inexplicable reason suddenly it stopped working (or more appropriately I should say that a $ 50 to $ 75 info call started costing $ 300 to $ 600!)
Second, I had one of my Martial Arts Business that we were really filling up with two ideas  after school programs and flyers directly to the elementary and middle school kids. Suddenly just as we were peaking with 100+ intros a month from these sources  the school district decided to generally shut down these types of activities and specifically to shut us down. Whoops! There goes ALL of our intros.
NEVER, NEVER, NEVER rely on just ONE pillar for developing new Martial Arts Students for your Martial Arts Business.
Stephen Oliver, MBA is a 7th Degree Black Belt, owner of Mile High Karate in Denver, Colorado and Author of Extraordinary Marketing.
Learn how to Grow your Martial Arts Business at: http://www.ExtraordinaryMarketing.com
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Great post! I?m just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case