New OzLotteries.com Launched Today
New OzLotteries.com Launched Today
(PRWEB) October 23, 2006
Internet users that play Australia’s favourite lotteries today have a new-look website with the launch of the new OzLotteries.com site.
The redesigned website has been launched as the Powerball lottery jackpotted to $ 12 million overnight and in time for the $ 21 million Superdraw on Saturday the 4th November.
Jumbo Chief Executive Officer, Mr Mike Veverka, said today the launch will be accompanied by a busy promotional period that coincides with the upcoming $ 21 million Superdraw on the 4th November 2006.
“The redevelopment was the first of several new online marketing initiatives being planned by OzLotteries.com to attract new customers and increase retention rates of current clients”, he said.
Over the next few months, Jumbo’s lottery division plans to introduce a number of new features to make purchasing lottery tickets online from OzLotteries.com easier and more enjoyable for customers.
“The release of the new OzLotteries.com web site is an important milestone and is a vast improvement on the old site,” Mr Veverka said.
The OzLotteries.com website is currently the fastest growing lottery sales channel in the Jumbo lottery division. Web site visitors have increased 154% and active customers (those making multiple purchases) have increased 118% in the 12 months to June 2006, compared to the previous year.
About Jumbo
Jumbo has recently restructured and refocused its efforts towards lotteries. The lottery division retails popular lotteries such as Saturday Lotto, Powerball and OzLotto via its website at http://www.ozlotteries.com.
The lottery division also supports a private network of lottery outlets in various Pacific Islands including Fiji, Cook Islands and Norfolk Island.
The Company has recently released its FY06 Financial Report with its 4th consecutive full year profit.
Expansion into Proprietary Lottery Games
On 28 September 2006, Jumbo Directors announced details of a growth strategy to expand into proprietary lottery games to increase its range of games available to customers.
The strategy is aimed at launching its own lottery games in addition to reselling Australian lotteries with the benefit of flexibility to tailor-make games for cultural tastes in specific international markets.
Lottery Business not materially affected by US Legislation
On 3 October 2006, the Company announced that its lottery division would not be materially affected by recent changes in US legislation, with US customers representing only 1.2% of total revenue.
Furthermore, the international growth strategy has been specifically designed to target non-US markets.
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